GDPR & CCPA Compliance for Shopingway
At Shopingway, your privacy is essential to us, and we are committed to protecting your personal data. This policy explains your rights under the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) and provides details about our practices in data collection, usage, and protection, including our use of Microsoft Ads for advertising and analytics.
Your Privacy Rights
GDPR Rights for EU Residents
If you are a resident of the EU, you have the following rights under the GDPR:
1. Right to Access
•Request information about the personal data we collect and retain about you.
2. Right to Rectification
•Request corrections to any inaccuracies in your personal data.
3. Right to Erasure
•Request deletion of your personal data when it is no longer needed for its original purpose or if you withdraw consent.
4. Right to Restrict Processing
•Request limits on how we process your personal data under specific circumstances.
5. Right to Data Portability
•Request a copy of your data in a structured, commonly used, and machine-readable format.
6. Right to Object
•Object to the processing of your personal data for specific purposes, including direct marketing.
CCPA Rights for California Residents
If you are a California resident, you have the following rights under the CCPA:
1. Right to Know
•Request details about the categories and specific personal data we collect, purposes for collection, and any data sharing with third parties.
2. Right to Deletion
•Request deletion of personal data we collect, with certain exceptions (e.g., data needed for ongoing transactions or security purposes).
3. Right to Opt-Out of Sale of Personal Information
•While Shopingway does not sell personal data, California residents may opt out of any future potential sales.
4. Right to Non-Discrimination
•Exercising your CCPA rights will not affect the service you receive or result in differential pricing or discrimination.
Data Collection and Usage
We collect data for the following purposes:
•Order Fulfillment – To process and deliver your orders.
•Customer Support – To respond to inquiries and provide assistance.
•Marketing and Personalization – To offer product recommendations and promotions.
•Analytics and Improvements – To analyze and improve Site performance and user experience.
•Compliance and Security – To meet legal obligations and protect our Site and users.
Use of Microsoft Ads
1. Personalized Advertising
•Microsoft Ads helps us display personalized ads based on your interactions with our Site.
2. Conversion Tracking
•We use Microsoft Ads to track certain actions, such as completed purchases, to measure advertising effectiveness.
3. Remarketing
•Microsoft Ads data may be used for remarketing purposes, displaying relevant ads based on your previous visits to our Site.
Exercising Your GDPR and CCPA Rights
To exercise your privacy rights under GDPR or CCPA, contact us at [email protected] or call +1 (213) 483-1443. Verification of your identity may be required to ensure data security.
Contact Information:
•Email: [email protected]
•Phone: +1 (213) 483-1443
•Address: 8815 Densmore Avenue N, Seattle, WA 98103, USA
Data Security
We implement industry-standard security measures to protect your data from unauthorized access, alteration, or disclosure. Access to personal data is restricted to authorized personnel only.
Opt-Out of Microsoft Ads Tracking
To manage your data preferences or opt out of targeted advertising, visit Microsoft’s privacy settings at https://account.microsoft.com/privacy/ad-settings.
Policy Updates
This GDPR & CCPA policy may be updated periodically to reflect changes in our practices or legal requirements. We encourage you to review it regularly for the latest information.
This GDPR & CCPA Compliance Policy affirms Shopingway’s commitment to data privacy, your rights under GDPR and CCPA, and the transparency of our use of Microsoft Ads for targeted advertising and analytics.